I've had some very interesting discussions recently, with my fiancé and a couple of artist friends, about the art I would like to make alongside my usual work and also which direction I should take my work in. For a while now I've wanted to develop a collection of work that is really quite different to the landscapes, birds, trees, and astronomy art I've become known for. To be completely clear, I will definitely still be continuing with these! But in the past, when I've attempted to change my colour palette, subject matter, or style, I've lacked the confidence to do it. I became concerned that it didn't 'fit in' with my other work, I wasn't sure how to brand or market it, and I wondered whether anyone would even like it or if it was actually any good. Anyway, I've decided that I really want to go for this - creatively it's what I feel I need to do and I don't want to keep putting it off. Dominic suggested that I should perhaps have an alter ego in the way some artists and writers do when they want to create something totally different to the work they've become known for. At first I was unsure, and then I thought, "This is a brilliant idea!". We tried to think of a name for the Natasha who will create this new work. I've always loved the name Violet, and so Violet Vert was born! (Vert being the French for Green).
Essentially this will be the name of the online shop and the name/brand I will create and sell this work under, but unlike a lot of alter egos, you'll know it's me (mainly because I'm telling you!). But Violet Vert is courageous; she creates the work she wants to create without all of the worries and doubts I have. She's totally free to do as she chooses, and is brave in her choices.
And so a new era begins... ★
Before I go, would you like to hear a funny story?! Yesterday afternoon I'd been working on a logo design for Violet Vert, and when Dominic saw it he said, "Oh, I must show you these!". 'These' being a beautiful pair of wooden glove stretchers, probably Victorian, that he'd discovered in the cellar of the house! As I was then going to photograph the logo to share on Instagram, they proved to be the perfect prop at the perfect time - I love them!
The hand in the logo represents me - to my mind it looks more like a glove, and symbolises the persona of Violet Vert that I can put on or take off like a glove. The leaves represent growth and my interest in nature - which is also where I gain most of my inspiration. I look forward to sharing more of Violet Vert with you in the future.
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